Software product delivery - working out your bug tradeoffs

Just read Eric Sink's latest article, on how he (and his company) make decisions regarding bugs, after their particularly embarrassing week shipping 3 maintenance releases. Last week I gave an internal talk on delivering products, so this is an issue close to heart. However, I didn't cover any of the mechanics of software development. This article is probably the best thing I've read on the hard choices you have to make when delivering working software to real customers, while still shipping on time and to an effective degree of quality. I've always enjoyed Eric's writing - read this to see why.